Most websites now include a reference to a privacy policy, a written statement that describes how a website collects and utilizes personally-identifiable information about its visitors. The inclusion of such a policy is often mandated by law or by interested third parties, such as advertisers. For example, the state of California requires that you display a privacy policy on your site if you collect personal information about California residents. Similarly, 
Google requires participants in its AdSense advertising network to include privacy information on any site that displays AdSense advertisements. If you don’t already have a privacy policy on your website, it’s something you’ll be adding to it soon enough. Let’s go over some of the basics.
A privacy policy is meant to inform the visitor to a site about what personal information it collects about its users and what it does with that information. As such, the policy should be easily accessible to new users of a site – a link in the header or footer of the home page is often the best choice. It’s also advisable to link to it from the “about” page of the site. Some sites don’t have a separate page for the policy, but rather include it as a section within another page, such as the general terms of use for the site. It needs to be easily found, however, no matter where it is on the site.
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