Many people confuse advertising with marketing. They see a good advertising campaign and say “what an excellent job 
of marketing.” True, the marketing has to do with advertising, of course, since this may be the final stage of a large business or marketing plan.Everything is simplified in the differentiation of the elements that give structure to the marketing mix or marketing mix.
Plans are in work-focused marketing on percentage of sales, staff training, etc.. that has nothing to do with advertising or promoting a product, so do not confuse marketing with advertising.Now, there is advertising that is marketing own marketing strategies, targeted advertising, ie, the creativity put into them.
Output: if the product or service you offer has no competitive advantage in the market to hardly change the brand choice because it is the same. Still in the development of a product or service is necessary to establish a competitive advantage that allows us to compare ourselves with what is on the market
Price: a common mistake that often make SMEs is guidance the price of a new product or service from the cost of its development over the margin with which he used to working, that may result in the company not gain he expected or that the product is rejected because the pricing was not taken into account in the market, or competitive price.
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