Archive for January, 2010
People hire you for various reasons directly tied to what they want to get. Each person is motivated to act because they are fed up with what they have and want something different. You either tap into that motivation or expect clients to be as rare as hen’s teeth.
You choose who you want to work with. You choose how you communicate with those people. Don’t make the mistake of focusing your communications on something that’s going to get you spanked. Here’s what I mean. When you are thinking about taking an action you know there are things you could do. There are things you should do. Then there are things you must do.
The things you must do are the things you act on now. When you must act you aren’t thinking about buying anymore you are thinking about who you want to buy from. You are searching for the best match.
If you want a bevy of clients you need to focus your communications on the people who are ready to buy now not people who are thinking about what they could do or thinking about what they should do. Yet, I see service providers focus their communications on the things you could or should do. These are the service providers trying to sell their services as a means of prevention.
I guess some people are hell bent on learning things the hard way. However, you aren’t like that because you are actively searching for ways to improve the way you get clients. You aren’t just thinking about it.