Archive for October, 2009
Various options exist and during my career I have been employed in most of these roles at some point:
Software Company Specialist
The company which developed the computer software that your business uses to collect and store its information will often be able (and very willing) to supply BI consultancy.
The strength of this option is that the consultant will know the database software really well and understand how it is storing your information.
The weakness is that this knowledge has been gained through developing the database software, and often can supply only a basic understanding of BI software and techniques with minimal experience in BI itself.
Reporting Company Specialist 
In a way this is comparable to the first option. The software used to write BI reports (the core of any BI implementation) is developed and owned by companies that provide a consultancy service and / or have business partners that do.
The consultants who work for these companies are very good. The company usually insists they are accredited and know the software inside out. They also work with a wide variety of business sectors and so have the breadth and depth of experience to aid any company with their BI.
Independent BI Consultant
Usually hired through an agency, a BI Consultant is an independent contractor who is hired to companies specifically for BI implementations or support.
This is a popular solution and most agencies have a department to deal specifically with BI contracts.
The main advantage of an independent BI consultant is cost – they are comparatively inexpensive against the first two options, maybe as much as five times cheaper.
Many people confuse advertising with marketing. They see a good advertising campaign and say “what an excellent job 
of marketing.” True, the marketing has to do with advertising, of course, since this may be the final stage of a large business or marketing plan.Everything is simplified in the differentiation of the elements that give structure to the marketing mix or marketing mix.
Plans are in work-focused marketing on percentage of sales, staff training, etc.. that has nothing to do with advertising or promoting a product, so do not confuse marketing with advertising.Now, there is advertising that is marketing own marketing strategies, targeted advertising, ie, the creativity put into them.
Output: if the product or service you offer has no competitive advantage in the market to hardly change the brand choice because it is the same. Still in the development of a product or service is necessary to establish a competitive advantage that allows us to compare ourselves with what is on the market
Price: a common mistake that often make SMEs is guidance the price of a new product or service from the cost of its development over the margin with which he used to working, that may result in the company not gain he expected or that the product is rejected because the pricing was not taken into account in the market, or competitive price.